Social Media – A starter guide for businesses in Gippsland and South East Victoria

By Brad Jephcott, Seen Agency

10 November, 2023

Read Time: 4 mins

In the dynamic business environment of Gippsland and South East Victoria, social media is a crucial tool for companies of all sizes but where do you start and how to keep your brand and content relevant?

So what is Social Media Management or SMM?

Social Media Management (SMM) is the process of creating, scheduling, analysing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Tik Tok. It involves overseeing and implementing your social media strategy to achieve your marketing and branding goals, for example, generating new leads and enquiries for your business. From regularly updating your profile and posting timely and relevant content to interacting with your audience and analysing data for insights, social media management covers a broad spectrum of activities that are crucial for establishing and maintaining an effective online presence.

Getting Started with Social Media Management

Identify your goals – Determine your objectives, whether it's brand recognition, customer engagement, or driving sales (or a mix of each).
Know your audience – Create content that resonates with your target demographic. Look for trends in your industry and create content that's going to help educate and inform.
Choose your platforms wisely – Select platforms where your audience is most active, importantly, don't overcommit. You're better off starting with one or two platforms to build your community than overstretching and doing a poor job.
Plan your content – A content calendar helps maintain consistency and relevance and there are some great resources available online. To get you started here's a downloadable content strategy to get you started.
Engagement is key – Foster a two-way conversation with your audience and be prepared for negative feedback. Have a plan or scripts prepared if you do come across negative posts and try not to take it personally as emotions can escalate quickly.

Common pitfalls and Considerations

Inconsistency can lead to a disengaged following, even if you can only commit to posting semi-regularly don't lose momentum.
Neglecting feedback can harm your brand's reputation, keep an eye on your feed and set up appropriate notifications (but look after yourself as constant notifications can be stressful).
Over-promotion can disengage followers so keep your content balanced.
Ignoring Analytics keeps you from optimising your strategy so make time at least once a month to review your key metrics. Your metrics will depend on what strategy you're undertaking.

The importance of Social Media Monitoring

Effective social media management involves tracking post performance and audience behavior to ensure alignment with your business goals. It's critical for adapting and refining your social media strategy. Monitoring can be a complicated beast, as responding to your audience in a timely manner can be difficult while you're juggling the everyday running of your business. Again, it's about consistency, set your goals and monitor your response times.

How Seen Agency Can Help

A common hurdle we hear at Seen is "we don't have time." Our comprehensive social media management services address this by handling your strategy, content creation and posting. Partnering with Seen allows you to focus on your business, knowing your social media is in experienced hands while we keep you up to date with the success of your campaigns.

Even though we can assist you with SMM at Seen, you are still in control and we encourage you to continue playing a big part in your social media. Giving Seen access to your socials doesn't change anything in terms of ownership, your socials remain under your control.

For businesses in Gippsland and South East Victoria, a well-managed social media presence is key to staying competitive. Begin your journey with confidence, and remember, Seen is here to support you every step of the way.

For a no-obligation chat about how we can elevate your social media presence, please don't hesitate to reach out at hello@seenagency.com.au or call us at 03 5622 2836 for a no obligation chat.

Brad Jephcott

Managing Director

Brad Jephcott has been involved in design, media, and marketing throughout his 30 year career. Working with top Australian brands such as GE, Vodafone, Myer, Telstra, and BMW, Brad has a wealth of experience in guiding businesses through complex marketing landscapes. His true passion lies in helping businesses of all sizes achieve their goals by navigating the ever-evolving world of marketing.